How does the idea of a new Coca-Cola flavor sound to you?
Well, The Coca-Cola Co (NYSE:KO) has gone and done exactly that in the form of Orange Vanilla Coke, which is a unique flavor at the very least. Along with the Orange Vanilla Coke Zero Sugar, this is the first new flavor released by the company in more than a decade.
“We wanted to bring back positive memories of carefree summer days,” Coca-Cola brand director Kate Carpenter wrote on the company’s blog. “That’s why we leaned into the orange-vanilla flavor combination – which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way.”
While the prospect of a creamsicle in soda form sounds delicious, it is yet to be determined whether or not the company will hit it out of the park with these products. You’ll be able to buy these items in 12-ounce cans and 20-ounce plastic bottle everywhere in the U.S. starting on Feb. 25.
You will also be able to buy sodas with the new flavors at Wendy’s restaurants in their fountain dispensers from Feb. 25 through the end of the NCAA basketball tournament, also known as March Madness. Beyond that point, you will be able to find the new Coca-Cola flavor in all of the company’s soda dispensers.
KO stock is up 0.2% on Monday.
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